In a Venice, a crossroads of European trade and culture he found the opportunity to put into practice his dream to regenerate society through culture. Famous his motto: “If you handled more books than guns, you would not see so many massacres, so many misdeeds, so many ugliness, so insipid lust.”

His printing company soon became the most important center of the dissemination of culture in the XV – XVI century. Among its innovations we include: the round characters for the Greek, the cursive or italic, the print in 8th, the introduction of punctuation in texts, page numbering, catalog printing editions, the introduction of typographic logo.

The Aldine typographic logo first appeared in 1502 in the second volume of Poetae Christiani veteres was the anchor and dolphin illustrating the motto “Festina lente” (hurry slowly).